Why a Cover Letter is Essential for Job Applications

Do I really need a cover letter?

A cover letter is more than just an extra step in the job application process—it’s an opportunity to showcase your personality, highlight your key skills, and stand out from other candidates. While some employers may not require one, a well-crafted cover letter can increase your chances of landing an interview.

In this post, we’ll explore: ✅ The role of a cover letter in your job application ✅ Key benefits of including a cover lette ✅ Tips for writing an effective cover letter ✅ Common mistakes to avoid

The Role of a Cover Letter in Your Job Application

A cover letter acts as a personal introduction to potential employers. While your CV provides the facts (experience, education, skills), your cover letter tells the story of why you're the right fit for the job.

Employers use cover letters to: 📌 Understand your motivation for applying 📌 Assess your communication skills 📌 See how your experience aligns with the job

Even if a job application doesn’t specifically require a cover letter, submitting one can set you apart from other candidates who don’t take the extra step.

Key Benefits of Including a Cover Letter

🔹 Demonstrates Enthusiasm A cover letter allows you to express why you’re excited about the role and how it aligns with your career goals.

🔹 Highlights Relevant Skills & Achievements It gives you the chance to expand on key experiences that may not stand out in your CV.

🔹 Personalises Your Application By addressing the hiring manager by name and tailoring your letter to the company, you create a more engaging first impression.

🔹 Provides an Opportunity to Explain Gaps or Career Changes If you have employment gaps or are switching careers, your cover letter can explain your transition in a positive way.

Tips for Writing an Effective Cover Letter

✍ Start with a Strong Opening

• Address the hiring manager directly if possible (e.g., "Dear [Hiring Manager's Name]").

• Grab attention with a compelling first sentence that highlights your enthusiasm for the role.

✅ Example:"I was thrilled to see the [Job Title] position at [Company Name], as my experience in [relevant skill/industry] makes me a perfect fit."

✍ Keep It Concise (3-4 Paragraphs Max)

• Employers scan applications quickly—stick to 250-400 words.

  
  

✍ Tailor It to the Job Description

• Highlight specific skills and experiences relevant to the role.

• Avoid generic templates—make it personal and engaging.
  

✍ Show, Don’t Tell

• Provide a real example of how you used a skill, rather than just stating you have it.

✅ Example:"In my previous role, I led a team of five to implement a new customer service strategy, reducing response times by 30%."

✍ End with a Strong Call to Action

• Express your enthusiasm for the role and invite the employer to contact you.

✅ Example:"I’d love the opportunity to discuss how my skills align with this role. I look forward to hearing from you!"

Common Cover Letter Mistakes to Avoid

🚫 Using a Generic Template – Customise your letter for each job.

🚫 Repeating Your CV Word-for-Word – Use the cover letter to add value and provide context.

🚫 Focusing Too Much on Yourself – Highlight how you can benefit the company, not just why you want the job.

🚫 Being Too Long – Stick to one page to keep the employer engaged.

🚫 Forgetting to Proofread – Typos and errors leave a bad impression.

Final Thoughts: Do You Really Need a Cover Letter?

Yes! A strong, personalised cover letter increases your chances of getting noticed, landing interviews, and securing job offers.

💡 Need help crafting the perfect cover letter? EnableWorks offers professional career coaching to help you stand out in today’s job market.

📩 Contact us today at info@enableworks.co.nz for expert advice

Kelsey is a passionate Career Consultant working for Enable Works. Kelsey has full CDANZ membership and has excellent experience working alongside a wide range of people at all stages of their careers. Kelsey is skilled in providing pre-employment preparation, interview skills coaching, CV preparation and job search support. Kelsey can be reached on 022 369 6072 or kelsey@enableworks.co.nz