What the Current Economy Means for NZ Job Seekers in 2025

If you’re looking for work in 2025, you’ve probably noticed it’s tougher than it used to be. Fewer job ads. Slower replies. More competition. You're not imagining it — the New Zealand job market has shifted, and it's having a real impact on job seekers across the country.

The good news? There are still opportunities out there — but standing out now takes a different approach.

Job Seekers in a Changing Job Market

Right now, New Zealand’s unemployment rate sits at 5.2%, the highest it’s been in five years. Job vacancies have dropped, particularly in the private sector, and employers are being more selective than ever. In some cases, roles are being frozen or restructured, and hiring decisions are taking longer.

At the same time, salaries are rising in certain industries, which tells us that employers are still willing to pay for the right talent. The key is being seen as “the right fit” in a market where expectations are higher, and patience is required.

Key Stats Snapshot: NZ Job Market in 2025

• Unemployment rate: 5.2% (highest since 2020)

• Job vacancies: Down 9,200 between May and August 2025

• Average advertised salary: Reached a record high of NZ$73,800

• Strongest job growth sectors: Healthcare, social assistance, retail, accommodation & food, business services

• Industries under pressure: Construction, manufacturing, and finance

• Employment growth projection: 39,400 jobs per year through 2028 (MBIE)

Sources: Stats NZ, MBIE, IMF, MPA New Zealand

What This Means for You

If you're job seeking right now, it's important to understand the landscape. Roles are available, but you need to be more targeted, more prepared, and more adaptable than before. A generic CV won’t cut it. A wide but unfocused job search can quickly lead to burnout.

Employers are looking for candidates who show clear value, not just in technical skills, but in how they communicate, solve problems, and adapt to change. That means your soft skills: things like empathy, teamwork, and resilience — are more valuable than ever.

The rise of remote and hybrid work also means you're no longer limited to jobs in your immediate region. That creates new possibilities — but also increases the competition. Being proactive in upskilling, even with short online courses, shows employers that you’re serious about keeping your skills current.

How to Stay Competitive

The best strategy right now is to focus on relevance and readiness. Take time to identify your most transferable skills, especially if you're coming from a sector that's slowed down, like construction or manufacturing. Look into growing industries like healthcare, retail, logistics, and professional services, where demand is still strong.

If your skills need updating, start small. A five-hour course on Microsoft 365 or a basic introduction to AI tools can make a real difference. Even just showing that you're learning and adapting sends a strong message to employers.

Also, rethink how you approach applications. Every CV and cover letter should clearly connect your experience to the job. Use real examples and results, and don’t underestimate the power of a confident, well-prepared interview.

You Don’t Have to Do It Alone

At EnableWorks, we understand that job searching in this kind of market can be overwhelming, especially if you're also managing health challenges, a career break, or a major life transition. Our team is here to support you through it with practical, personalised career coaching.

We help you map out where your skills are most needed, update your CV to reflect today’s expectations, and guide you toward short training options that actually align with the current market. Most importantly, we help you regain confidence in what you have to offer. Because even in a tight job market, there is space for you.

Let’s Take the Next Step Together

If you're ready to build a job search plan that fits today’s economy, we’re here to help.

📞 Call us: 03 341 7234 or 0800 622 599 📧 Email: info@enableworks.co.nz 🌐 Visit: EnableWorks Career Services

You’re not starting over. You’re adapting — and that’s a strength.